Now Hiring - Healthcare Director of Business Development in Sioux Falls, SD

The Marketing Manager is responsible for developing and implementing a
comprehensive and strategic marketing action plan that produces measurable results.

The ideal canidate will be someone who is self-driven, fun, energetic and passionate about helping others!

HERE IS A LONG LIST ESSENTIAL FUNCTIONS:
(only becasue we have to) Someone with a energetic personality, cheerful and motivated would make a perfect canidate!

The duties and responsibilities described below do not represent a comprehensive list for this
position. Additional tasks may be assigned periodically as necessitated by business demands.
? Conduct periodic market analysis to identify market trends, competitive position, and
opportunities. Recommend changes/updates to marketing strategies based on the analysis.
? Create and implement a comprehensive strategic marketing plan that enhances the
organizations image and position in the marketplace. Ensure plan is measurable and
consistent with the companys strategic plan and Key Performance Indicator (KPI) goals.
? Plan and execute all digital marketing initiatives, including PPC, SEO, Email, Social Media,
company website to increase traffic, generate quality leads and referrals.
? Understand and effectively articulate the service offerings, value proposition, scope and sales
process from inquiry to admission.
? Manage expenditures and marketing budget.
? Evaluate results and effectiveness of marketing activity. Provide routine updates to the
supervisor outlining measurable results. Show how outcomes and activities are meeting the
company strategic plan and KPI goals.
? Monitor content traffic and performance using web analytic tools (for example, Google
Analytics)
? Provide staff direction using general meetings to outline clear expectations and individual
accountabilities.
? Ensure consistent branding across all marketing mediums.
? Research and develop strategies and plans that identify marketing opportunities for new project
development.
? Maintain knowledge of marketing trends, developments, and best practices.
? Recruit, hire, train, lead and manage members of the marketing team.
? Work closely with the operations team to ensure full integration of the planning, delivery, and
evaluation of marketing and communications activities.
? Prepare managerial reports according to required timelines.
? Prioritize workload, shifting priorities to accommodate change and demand.
? Make timely, well-informed and appropriate decisions by examining all relevant and available
facts; explore options and commit to action.
? Work towards making high-quality decisions that achieve organizational goals.
? Maintain absolute confidentiality of all information pertaining to employees, clients and clients
families.
? Maintain regular and predictable attendance.
? Perform duties deemed appropriate by the management team.

REQUIRED JOB KNOWLEDGE, SKILLS AND PERSONAL ABILITIES:
? Bachelors degree preferred in Marketing or Business Administration.
? Five years of experience in Marketing, preferably in private duty homecare.
? Proficiency with Microsoft Office, picture and video editing software such as Adobe and other
industry related software.

? Proficiency in SEO and PPC management.
? Use of multi-platform web analytic tools such as Google AdWords and Google Analytics.
? Experience in business promotion through social media outlets.
? Excellent conceptual thinking and quantitative analytical skills.
? Ability to listen and communicate clearly, fluently, and diplomatically both orally and in writing.
? Ability to remain flexible, resilient, calm, and maintain a sense of humor in all situations.
? Present a well-groomed image that reflects the professionalism of the business.
? Ability to plan, organize, prioritize, delegate and accurately complete work activities within
deadlines while managing interruptions.
? Work independently and proactively with minimal direction and/or supervision.
? Ability to generate goodwill for the agency with clients, their family members and other referral
sources. Demonstrate a strong commitment to client service excellence.
? Ability to lawfully work in the U.S.

PHYSICAL/ENVIRONMENTAL DEMANDS:
? Combination of sitting, standing, bending, reaching, stretching, stooping, walking, climbing
stairs and moving intermittently during working hours.
? Must be able to see and hear or use prosthetics that enable these senses to function
adequately to meet the requirements of this position.
? Must be able to properly operate office equipment.
? Must have a valid drivers license and reliable transportation.
? Must be able to maintain verbal and written communication with co-workers, leadership team,
supervisors, clients, family members, vendors and all business associates within or outside the
agency.
? Successful completion and ongoing compliance with all licensing, certification, continuous
education, background testing, drug and alcohol testing, OIG and health assessments may be
required under federal, state, or local law or per employer policy.
? All of the above demands are subject to the ADA requirements.

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